Creating an online hotel booking website is an essential part of any hospitality business. Whether you run a small independent hotel in a quiet country town, or a massive chain of hotels in the most popular tourist destinations around the world, you need a website to reach your customers and drive direct bookings. Thankfully, there are plenty of easy-to-use website builders that make it simple to create a professional-looking, mobile-ready hotel booking site in no time.
The first step in transforming your hotel site into an effective booking engine is to plan the content and organization structure of the website. This is critical because it will help you present all of the important information in a way that’s easily accessible to your visitors.
Once you have a plan in place, it’s time to begin adding the relevant content to the site. This includes photos and videos of the hotel, room amenities, facilities, reviews from guests, and more.
You’ll also want to incorporate any local events that take place during the period you’re looking to boost bookings. By updating your offers to match these, you can increase your visibility on search engines and drive a lot of new customers to your website.
Next, it’s a good idea to add a room search bar to your website to let potential guests quickly see availability for rooms within their budget and preferred location. This is an excellent feature for converting visitors into actual bookings, as it removes the need to contact you directly by phone or email.
Using a room search bar is an ideal feature for a hotel booking website, as it can be integrated into your hotel’s homepage and can be positioned anywhere you’d like on the page! You can even add a popup to the top of the search bar that displays room options as soon as someone enters their travel dates.
In addition to a room search bar, you can also use a dropdown menu to display different types of rooms on your hotel website. This will make it easier for guests to select the type of accommodation they’re looking for, while still keeping the site streamlined and clean.
Another way to get your site up and running is by integrating your hotel’s social media channels into your site. This makes it a breeze for your visitors to share your content and build buzz about your hotel with friends and family!
You can also use your social media account to encourage guests to write their own reviews about your hotel and share them on their social channels. These reviews are a great way to attract even more people to your site, as they give potential guests the confidence to book with you.
Having a professional, mobile-ready hotel booking website is essential for any hospitality business today. It can help you win direct online reservations, streamline your hotel’s operations, and increase your sales. However, it’s important to choose the right website builder for your needs.
